Keyword Difficulty Analysis Echo

When I started doing SEO for a small e-commerce brand a few years ago, I picked a keyword that had decent search volume and seemed relevant. The page never broke the top 30. My mistake was skipping a proper keyword difficulty analysis. I assumed that because the term wasn't a head term, it would be easy to rank for. That assumption cost me months of effort. Keyword difficulty analysis is the process of evaluating how hard it would be to rank for a specific search term based